The one layer your acquisition stack is missing.
Paid plus retargeting, wired onto the Clay and CRM system you already run. No parallel infrastructure, no second source of truth.
One clean system, with one gap.
- 01Hiring signal, last 90 days
- 02Purchase plus verify
- 03Tier 1 / Tier 2 / Tier 3
- 04Committee resolution
- 05CRM deal card
- 06Email + LinkedIn + SMS sequences
Your committees hear from Ombrik for the first time when a cold email or SMS lands. Nothing primes that touch.
A committee member gets curious, looks you up, leaves without a trace. Warm inventory left on the table.
A new output of the tables you already maintain.
Audience plumbing
Clay as the audience hub. Daily refresh slaved to your 90-day rolling TAM, dynamic exclusions auto-dropping customers, closed-won, and employees.
Campaign pods
Roughly 1,000 worked accounts pooled into 3 to 5 pods, each clearing the 300 floor, with seniority and function overlay to hit the whole committee.
The 3-stage funnel
Prime, engage, convert. One account walking down the stages as its cycle progresses, keyed to the same accounts your outbound runs on.
Insight Tag + tracking
Insight Tag specced for your Canada dev to install on the new ombrik.com. Three conversions tracked. We spec and verify, we never touch the site.
Measurement
A hold-out experiment and cohort pipeline ROAS, read on reply-rate lift and pipeline-to-spend, never last-touch CPL.
One account, three stages, one cycle.
Cold, the whole committee
- AudienceCompany-list pods plus the contact overlay on Tier 1
- FormatThought Leader Ads on your problem-led posts plus a founder video
- Timing7 to 14 days before the SDR's first touch
Warm, those who reacted
- AudienceVideo viewers, ad engagers, and Insight Tag site visitors
- FormatDocument Ads on the GTM Playbook, client-win breakdowns, retargeted TLAs
- TimingAlongside active outreach, reinforcing every touch
Hot, submitters and customers excluded
- AudienceStage-2 engagers plus site visitors, customers suppressed
- FormatConversation Ads, the Growth Diagnostic CTA, the 1M-guarantee risk-reversal
- TimingOnly on warmed accounts in an active cycle
How it gets built.
Foundation, Insight Tag first
The Insight Tag goes on the new site first. It is not retroactive, every dark day is lost data. Clay set as the hub, audiences and exclusions plumbed, conversions specced.
Prime-then-outreach launch
Daily sync live, 3 to 5 pods built with company-level capping, Stage 1 priming on top Tier 1. The hold-out and cohort tags stand up here so the experiment runs from the start.
Retargeting and optimization
Stage 2 and Stage 3 layers added as the warm pools clear 300. Coverage widens from top Tier 1 toward the full list, optimized against the cohort curve.
Where the budget goes.
Where your ICP sits and where your closest competitors (FullFunnel, Pedowitz, ColdIQ, RevPartners) run the same motion.
Brand defense on Ombrik plus thin high-intent capture once the SEO site is live. The constraint is volume, not CPC.
Pixel installed for optionality, no spend. Revisit only at much larger scale, where the audience volume exists to segment.
Settled by data, not debate.
Ad-exposed accounts against a hold-out control. The cleanest measure of priming, and your stated goal.
Sourced and influenced pipeline by entry month, divided by that month's spend. At a 175k average deal, one extra close pays for a year.
We read on reply-rate lift and pipeline-to-spend, never last-touch CPL. A priming motion creates demand that CPL cannot see.
One retainer, clean media.
- TermFour-month initial term, the performance-guarantee window, then month-to-month.
- MediaPaid by Ombrik directly to LinkedIn. Never marked up, never a percentage of spend.
- CoveredThe full build, management, creative, measurement, and reporting. One line item from us.
Performance guarantee, first four months.
Our fee is tied to what we generate for you.
You never pay us more than we make you.
Over the first four months, if the value we generate (qualified opportunities and contracted or active pipeline from the accounts our ads touch, measured against the hold-out and the self-reported source on your diagnostic) comes in under what you have paid us in service fee, we refund the difference, down to zero.
The guarantee covers our service fee only. Your LinkedIn budget is paid directly to LinkedIn, never marked up, and never refundable. We agree the metric and attribution up front, so the figure is settled by data, not debate.
The free step, worth taking this week.
The LinkedIn Insight Tag is free and not retroactive. Every dark day is retargeting data permanently lost, so it is worth installing this week regardless of what else we run.